On Purpose

On Purpose is a free marketing newsletter for charities and other purpose-driven organisations (because good marketing is never accidental).


If you work in a non-profit or other mission-led organisation, you already know the challenge. Marketing moves really quickly, and when you're spinning plates it can feel impossible to stay on top of it all. It's easy to waste time on stuff that isn't working because you haven’t had enough headspace to stay up-to-date or think about the bigger picture.

My newsletter contains practical marketing insights and news that actually matter to organisations like yours - curated and written by someone who's spent years working in Head of Marketing roles in the third sector (me!)

It won’t land in your inbox on a rigid schedule, only when I have something genuinely useful to share. No spam or pushy sales spiel. Your brain and inbox are precious and I know it.

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“Just to say—your email is very helpful, and I always find something in it that makes me that little bit better at my job.”

— Danielle Mustarde, Studio Lutalica